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Digital Marketing and Analytics

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With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important every brand be well-versed in digital marketing and analytics fundamentals whether they work in B2B or B2C. This course will provide a solid foundation in the key concepts for these exciting fields based on current fundamentals used in industry. Students will examine these topics firsthand through group projects and exercises ranging from brand development, competitive analysis, content creation and social media marketing. Throughout the course students will work with actual agency clients to build marketing strategies while developing a full campaign for their final project. Each student will leave the course with professional analytics certifications in both Google Analytics GA4 and SEMRush.

Upcoming Course

Start date

Email SSE Professional Programs for start dates.

Schedule

Monday-Friday, 8:00AM-4:00PM

Tuition

$6,495

Scholarships are available for those who qualify for sponsorship. You may determine sponsorship eligibility by residence.

If you plan to self-sponsor, please email SSE Professional Programs for billing options.

 

Course overview

This is a live 8-week class. Class attendance is mandatory.

The course starts from the basic concepts, so prior experience is not assumed. However, an aptitude for basic business principles, creativity and analytical thinking will go a long way in being successful in this course.

You will also have the opportunity to examine digital marketing topics through group projects and exercises ranging from architecting out a personal site in WordPress, to working with an actual retail company and developing a full campaign for your final project.

A laptop computer will be provided as part of the course, along with books and materials. Attendance is mandatory.

You will earn a certificate upon completion of this course.

Sign up for a virtual info session

Who Should Take This Course?

This course places an emphasis on real-world applications, so it is meant for anyone who wants to become a marketer. 

  • Digital marketer
  • Digital marketing strategist
  • Marketing assistant
  • Marketing coordinator
  • Marketing analyst
  • Content strategist
  • Social media strategist
  • SEO specialist
  • Content marketer
  • Email marketer
  • Account executive
  • Account manager
  • Marketing account analyst
  • Director of marketing services
  • Content account manager
  • PPC account manager
  • SEO account manager
Sign up for an information session